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- The pilot project (Phase I) of the LifeLines Agriculture service was implemented during the period October 2006 - March 2007 in Himachal Pradesh and Bundelkhand regions, covering more than 200 villages.
- Presently the service has been successfully implemented in 700 villages across 4 states viz. Himachal Pradesh, Madhya Pradesh, Uttar Pradesh and Haryana
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The districts covered are Gwalior, Jhansi, Lalitpur, Mewat, Raisen, Shimla, Solan, Tikamgarh & Vidisha
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Currently around 40,000 farmers are able to access the service
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On an average 400 calls are being received and answered in a day
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As on date the Lifelines database has over 85,000 live FAQs
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This is a paid service; the farmers are charged a sum of Rs. 5/- for putting up a query and getting the answer
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The revenue from the call charges is used to sustain the running cost of the service
Lifelines India has been successful in delivering the desired benefits to the farming community as originally envisaged in the project objectives.
Farmers have accepted the service as a valuable tool for information exchange, and there is increasing demand and also acceptance from partners as a value to their overall mission of work.
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Queries received till date relate to the following topics:
- Insect pest and disease management in crops
- Information on new varieties released
- Government schemes for crop insurance and loans
- Watershed management, micro irrigation, seeds and fertilizers
- Market information and commodity prices
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The answer to the queries are provided by agri-experts associated with the Indian Society of Agribusiness Professionals (ISAP), which is the domain expert for the service.
Satisfaction levels:
An increase in the frequency of usage of the service reflects the satisfaction levels on the answer quality, and indicates that the LifeLines service is indeed having a positive impact in the areas of its implementation.
